Client: Amazon Prime, acquisition campaign for onsite, social & paid display

My role: Associate Creative Director at Media Monks agency

My team: 3 visual designers, 2 copywriters, 1 producer

Brief: Drive new member sign-ups for three audience segments

Insight: Free trial and 50% off messaging performs well. Top performing Prime benefits are free shipping and video.

Approach: Make joining Prime a no-brainer. 🧠 The copy prioritizes free trial and free shipping. The visuals show top-performing and seasonally relevant products. 😎 🏖

Timeline: 3 weeks (crazy fast!) Total Assets: 260 (English & Spanish)

Results: Campaign outperformed benchmark.