Client: Amazon Prime

My role: Associate Creative Director at Media Monks agency

Project: Acquisition campaign for onsite, social & paid display

The team: 3 visual designers, 2 copywriters, 1 producer

Timeline: 3 weeks Total Assets: 200 (English & Spanish)

Brief: Drive new member sign-ups for three audience segments: core, young adult and lower-income users.

Insight: Free trial and 50% off messaging performs well historically. Top performing Prime benefits are free shipping and video.

Approach: This Acquisition Campaign highlights everything that makes joining Prime a no-brainer. 🧠 The copy prioritizes free trial (with an occasional wink 😉). The visuals show top-performing and seasonally relevant products. 😎🏖

Results: Campaign outperformed benchmark