Blossom & Fizz

My client requested a beverage concept design targeted to health-conscious women. The mood needed to be floral and summer-y, with an elegant design aesthetic that would enhance any cocktail party. Our competitive analysis showed a lot of abstract designs, which I avoided to differentiate.

First, I helped brainstorm the product name and flavors. Once those were confirmed, I designed the word mark and illustrated three abstract botanical patterns, to align with the product flavors: cucumber mint, lavender lemon, and hibiscus rose.

Once the packaging art and mockups were approved, I created a set of brand patterns to use for marketing. These patterns could be easily scaled and repeated for multiple purposes.

Finally, I created a social media video featuring the packaging mockups and brand assets. I used AI to generate some of the video clips, otherwise all artwork and illustrations were done by me. Click to play, unmute for sound.