Design Direction

Client: Nuts.com

Project: Food photography system

Summary: As Design Director for Nuts.com, I implemented a high-volume photography system, with a professional team and equipment.

Before: Low-quality images with no consistent styling; one-off photo shoots resulting in a backlog of delayed product launches.

After: A scalable system that could keep up with the constant influx of new and seasonal products. The system featured repeatable styles that could be applied consistently.

Image of broken pieces of chocolate and cookie crumbles on a white background.
Guide for creating a tier system for estimating projects, with three levels of photos: small images of protein bars, dried fruit, and a burger; medium images of colorful dried fruit and a bowl of dried apricots; large images of a snack mix with cereal, nuts, and a fried egg, and a cooked burger with lettuce and tomato.
Comparison of three types of cheese snacks in three photos with different textures and flavors. The image includes a cartoon character and handwritten text promoting a scoring challenge
Cover slide for a case study titled 'Product Photography A/B Test' by Stephanie Lachowicz, Design Director, with an orange background and a logo of Nuts.com in the top right corner.
Comparison of two images: the top image shows a white bowl filled with almonds on an orange cloth with some almonds scattered around, the bottom image shows two whole almonds on a white background.
Comparison of two product images labeled A and B showing dry roasted almonds. Image A displays a single almond on a plain background, while image B shows a bowl of almonds on an orange cloth. Both images are part of an A/B testing result for product presentation.

System examples

Two colorful drinks in glasses with lemon and mint garnishes, promoting superfood powder drink recipes and DIY drinks.
Various powders including black, bright pink, beige, dark purple, and light purple arranged in small mounds.
A glass of pink beverage with ice and condensation on the outside, on a light blue wooden surface, with purple powder and a white bowl in the background.
A glass of cola with ice and a lemon wedge on top, placed on a white wooden surface with two whole lemons nearby and a teaspoon of black powder, possibly activated charcoal.