Design Direction

Client: Nuts.com

Project: Food photography system

Summary: As Design Director for Nuts.com, I implemented a high-volume photography system, with a professional team and equipment.

Before: Low-quality images with no consistent styling; one-off photo shoots resulting in a backlog of delayed product launches.

After: A scalable system that could keep up with the constant influx of new and seasonal products. The system featured repeatable styles that could be applied consistently.

System examples