Design Direction
Client: Nuts.com
Project: Food photography system
Summary: As Design Director for Nuts.com, I implemented a high-volume photography system, with a professional team and equipment.
Before: Low-quality images with no consistent styling; one-off photo shoots resulting in a backlog of delayed product launches.
After: A scalable system that could keep up with the constant influx of new and seasonal products. The system featured repeatable styles that could be applied consistently.