Art Direction & Illustration

Client: LinkedIn

Project: LinkedIn for Nonprofits Resource Hub

My role: Associate Creative Director and Illustrator at Media Monks agency

Approach: This project unified all of LinkedIn’s nonprofit tools and resources into one central hub. Custom illustrations established a friendly vibe and videos guided users through the site. I created the initial concepts for client approval, made the hero illustrations and directed the team through finished assets.

The team: Creative director, copywriter, illustrator, animator, producer

Timeline: 4 weeks

Total Assets: Website (10 pages), 6 videos, custom illustrations

A park with pathways, a fountain, trees, and city skyline in the background. People are walking, sitting, and engaging in various activities, including a group walking with purple shirts, a person in a wheelchair, and children planting a tree.

Screenshot of the LinkedIn for Nonprofits Resource Hub webpage with illustrations of a park scene, including people walking, sitting, and playing. The page features sections about maximizing nonprofit impact on LinkedIn, steps to start a nonprofit on LinkedIn, and exploring more topics like finding employees and supporting fundraising.

Illustration of a park scene with people engaging in various activities, including a person holding a sign, a couple at a booth, and two people sitting on a bench reading and eating.