Creative Direction

Company: Nuts.com

My role: Design Director

Brief: Create a brand guide for internal employees and external partners. Develop an updated mission statement. Include logo standards, do’s and don’ts and email templates.

The team: Myself, 2 visual designers, 2 copywriters

Cartoon family food characters with signs saying "Hi there, we're nuts!" and "Come on in!" on the left, and three vegetable characters on the right with speech bubbles saying "What are you looking for?" and "We probably have it." on an orange background.
Colorful snack packages with cartoon illustrations, along with a cartoon character with a speech bubble saying 'Shell Yes!'.
Company branding page featuring the logo in black handwritten style on a white background, with a yellow label at the top left corner reading 'Logo' and a small yellow tag at the bottom left corner, along with descriptive text about the logo on the left side.
Guidelines for logo use and branding: Avoid using color on the logo, do not distort the logo, do not replace the font, and do not reduce the logo size below 1 inch or 100 pixels. Example logos show acceptable and problematic uses with red crossed lines.
Slide with orange background and white text that says, 'Hi! WE'RE NUTS!'