Client: Root Nine Baking Co.

My role: Creative Director (Consultant)

Brief: Root Nine makes delicious cookies that just happen to be vegan. 🍪 Like many fast-growing companies, their brand presence was inconsistent. I worked with them to update their brand identity and retail packaging. ✨

The identity system features a hand-drawn logotype for a quirky, authentic vibe. The cookie tree symbolizes the nine core ingredients that are healthy for people and the planet. 🌱 Bold, bright colors provide a modern edge.